After writing about the Ashes disaster and the possibility that James Hird and Nathan Buckley might write further storied chapters in their lives yesterday, we happened upon an interesting story in a non-sports blog.
Seth Godin is an American marketing guru. His blog is a collection of thoughts on the general theme of small, independent business entrepreneurs. Not the place you expect to see sports-oriented wisdom, but we liked this one.
Zig Ziglar [a sales guru] used to tell a story about a baseball team on a losing streak. On the road for a doubleheader, the team visited a town that was home to a famous faith healer. While the guys were warming up, the manager disappeared. He came back an hour later with a big handful of bats. "Guys, these bats were blessed and healed by the guru. Our problems are over."
According to the story, the team snapped out of their streak and won a bunch of games. Some people wonder, "did the faith healer really touch the bats, or was the manager making it up?" Huh? Does it matter?
Are James Hird and Nathan Buckley faith healers (in the sense of Godin’s blog post)? Do their very records and stature in the game lift the morale and enthusiasm of their teams?
In the end, Godin is right. It doesn’t matter how the team is empowered, but it does give pause to think . . .
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