Value for money?

It’s heartening to see that the Giants have secured a major sponsor with the new advertisements plastered all over the AFL website this afternoon.


Only one question guys: who decided your logo was going to work on an AFL guernsey? I guess the association with the Giants, and especially The Promised Land, will carry the bulk of the load along with advertising like this above, but it’s pretty hard to see that the Giants’ TV exposure is going to deliver much when the sponsor logo disappears into the background. Presumably it looks better, and stands out more, on the charcoal guernsey.

Oh well, it’s their money.

Update: The picture of #1 draft pick Jonathan Patton in his brand new Giants polo shirt illustrates the issue for the “co-major partner”. Every name except theirs is perfectly readable in this pic.